Articles on: Campaigns

Introduction to Campaigns

Campaigns allow you to schedule messages and workflows relative to a date for a contact, such as the date a contact was created or the date a contact joined a group.

Campaigns are often used for DRIP communication such as maternity health reminders, therapy adherence messages, or messages that correspond with the lifecycle of a product or service.

Here's an example of a campaign for healthcare reminders to expecting mothers:

These reminders are based on each contact's due date. Not every contact will receive the messages at the same time. Rather, the messages are sent in relation to their individual due dates.

In the image above, we see that each contact will receive a message 2 weeks before and 4 weeks after Due Date
Note that this differs from scheduling a message to be sent later in that scheduled Broadcast messages are sent to all contacts or groups at the same time.  

To create your first campaign, click here.

Updated on: 15/12/2023

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