Introduction to Campaigns

Campaigns allow you to schedule messages and workflows relative to a date for a contact, such as the date a contact was created or the date a contact joined a group.

Campaigns are often used for drip communication such as maternity health reminders, therapy adherence messages, or messages that correspond with the lifecycle of a product or service.

Here's an example of a campaign that sends orientation reminders to new students:

These reminders are based on dates stored for each contact, such as their orientation date. Contacts don't all receive the messages at the same time; each message is sent relative to that contact's own date.

In the image above, each contact receives a message 15 minutes after their Enrolled On date and another 3 days before their Orientation Date.

To disable a campaign but keep it for future use, you can archive it.

To create your first campaign, click here.