Articles on: Flows

Flow Types

We provide four flow types that are made available depending on the capabilities of the channel you've connected to your account. Messaging flows are applied to SMS and social media channels while Phone Call, or Interactive Voice Response (IVR), flows differ in structure. Background flows will allow you to run the flow without interrupting an active Messaging flow.

Flow type is chosen when creating a flow:


Messaging is the default flow type, as every channel type necessarily includes text-based messaging functionality. Messaging flows can be sent over an Android channel, a virtual number, or a social media platform like Telegram.

Phone Call

If you have a voice-enabled channel connected to your account (e.g. a voice-enabled virtual number purchased from Twilio) you will be given the choice to create an Interactive Voice Response (IVR) flow when you enter the "Create Flow" dialogue. IVR flows allow you to apply flow logic to voice-based messages sent via phone calls. Check out our IVR section for more information about IVR flows.


Contacts can only be active in one Messaging flow at a time, but what if you want to send a flow that can perform actions that do not require a response from the contact? You can do this with a Background flow.

Using Background flows comes in handy when you need to perform additional actions upon a contact or group but you don't want to interrupt any active flows.

Updated on: 22/01/2024

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