Articles on: Flows

Use a 'Split Randomly' Action to Create Evenly-Distributed Buckets

The Split Randomly action can be used for randomly passing your contacts through equally-distributed pathways in your flow. 

In the example below, we're immediately splitting contacts who enter a flow into two different groups named "A Flow" and "B Flow".

We've ended there in our example, but you could go on to start those contacts in a flow or any number of other actions or Split Actions.

Split Randomly is particularly helpful for the purpose of randomly branching a contact for an A/B test or the like. See this guide for more information on A/B testing.

Updated on: 14/12/2021

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