Our various integrations enable research organizations ranging from private sector market research firms to academic institutions to understand the attitudes and behaviors of people from varying socio-economic backgrounds and difficult-to-reach locations. Market research firms can use the platform for quick SMS or IVR surveys to collect overnight ratings.

Academic institutions, on the other hand, can administer large baseline and endline surveys and complement that research with longitudinal data collection using a campaign. Regardless of the institution, the length of the study or the mode of collection, the data collected is visualized within our platform in real time, eliminating the burden of data entry and reducing the time needed for data analysis. Researchers can build their own surveys and immediately send them to study participants through SMS, voice and even Facebook.

Participant responses are received in real time through our online dashboard, allowing study teams to monitor study patterns and trends as they emerge. Results can also be downloaded for analysis in other statistical software. Surveys can be sent at no cost to the participant, and TextIt allows you to provide participants with an airtime incentive that is automatically loaded to their phone once they begin and/or complete a survey. Participant phone numbers can be de-identified to ensure anonymity, and data is stored on our secure servers, accessible only to those with permission.

Use Cases

• Assess patient outcomes, including treatment adherence and care referral chains, by following up with patients through their mobile devices.

• Assess the feasibility, acceptability and quality of different programs and services.

• Reduce recall and social desirability bias by asking sensitive questions by text message that participants may be reluctant to answer face to face.

• Mobile phones are common on every continent, making SMS and voice quick and convenient channels for reaching diverse populations.

Tell us about your research study by sending us a message via the support widget.