A campaign event is an action performed at a time relative to a date-time contact field, such as "Created On" (the date a contact was created) or a custom contact field.

Before you can add an event, you'll need to Create a Campaign.

Creating a Campaign Event

1. Navigate to the Campaigns tab, then click the campaign you'd like to add an event to.

2. Click New Event in the upper right corner.

3. Select the action you'd like the event to perform: Send a message or Start a flow. Select the language.

4. Set when you want the event to be sent (this is called the "offset"). An offset is made up of the following:

• The number of minutes, hours, days or weeks.

• Whether the event comes before or after the selected contact field.

• The contact field. The default is "Created On", the date a contact was created. If a custom contact field you've created doesn't appear, you need to update the field type from text to date & time. You do this manually on the Manage Fields page.

• The time the event is delivered on the date relative to the selected contact field, set under Delivered.

• What happens if the contact is already active in a flow: Stop it and run this flow or Skip this event.

You may want to create events based on a custom date for your contacts. For example, you could send new students a reminder a few days before their orientation date. Learn how to create your own custom date field here.

If you have questions, send us a message via the support widget in the bottom right corner.