Connecting a Facebook Channel

Contacts can message your Facebook Page on Messenger, and reply with photos, videos and locations or by tapping buttons. Links, QR codes and ads that open Messenger can start a flow for the contact, and automated replies can be sent within 24 hours of a contact's last message, and replies from your team for up to 7 days.

Before you start

You'll need full control of the Facebook Page you want to connect. Facebook's help center explains Page access, including how someone with full control can give it to you.

Adding the channel

Go to Settings > Channels and click New Channel. Facebook is under Social & Chat, or you can type its name in the search box.

Click Add Facebook Page, and Facebook will ask you to log in and choose what to share. Make sure you include the Page you want to connect, and approve the permissions, as they're needed to send and receive messages for you.

You'll then see the Pages you shared. Click the one you want, and the channel is added.

Considerations

Meta only allows businesses to message contacts who have messaged them first. Automated messages, e.g. from flows, can be sent within 24 hours of a contact's last message. Replies from your team on tickets can be sent for up to 7 days. Meta's messaging policy has the details.

To start a flow when someone opens Messenger from an m.me link, QR code or ad, start a flow when Facebook refers a contact.

If the channel stops working, e.g. because you changed your Facebook password or removed its permissions, open the channel and choose Reconnect Facebook Page from its menu.

To learn more about channels in general, see Introduction to Channels.

Last updated 12 November 2026